I've also wondered how many of today's viewers still watch "live" broadcasts versus online or recorded. In other words, how much does "primetime" really matter anymore, besides the broadcasters trying to maintain it as a convincing argument for charging more for advertising during those slots? Isn't the state of the art of television akin to an early glimse of what the music industry has been suffering- namely their holding on to an archaic model of competing for timeslots when in reality a good show will be recorded and watched later (or watched online later) by most of their viewers- which is akin to the music industry holding on so closely to CDs when most people will stream Pandora or Rhapsody or other online sites?
I'm not sure I formulated all my thoughts properly in this post, but it's getting long enough. I've made myself tired writing it. I'm sure you're tired reading it. feel free to ignore it and move along.
nap time,
..dane